Political Campaigns
Bauhaus specializes in winning political campaigns. We’ve created video campaigns for political giants George Bush Senior, George W . Bush, John McCain, Mitt Romney, and our fellow San Antonians, Ron Nirenberg and Ivy Taylor.
Recently, Ron Nirenberg, returned to us as his video production partner for his next run as Mayor of San Antonio, Texas.
Case Study: Mayor Ron Nirenberg Campaign – Lionel Sosa
The Problem
Running against a popular incumbent mayor, progressive Ron Nirenberg had some new ideas he wanted to get across. He felt if he could get his message heard, he might have a shot at winning the election.
The Plan
Ron Nirenberg hired one of the best political strategists in the country, Lionel Sosa; and Sosa hired one of the best video production companies in the country, Bauhaus Media Group. Together, along with a team of top researchers, pollsters, and writers they put together a campaign that resonated with the voters.
The Challenge
How do you point out the things your candidate could do better without going negative? Local campaigns in San Antonio are historically far more collegial than national or even statewide campaigns. Still, a difference needs to be communicated and Nirenberg needed to make the case that he had a better plan for the city.
The Solution
Using video, Nirenberg’s team was able to personalize the campaign to not only create name recognition but also to help voters know and understand Nirenberg’s personality and vision for San Antonio. With a series of TV commercials, many of which were updated regularly during the campaign, complemented by a robust social media campaign, Nirenberg got his message across, winning the hearts and minds of enough voters to secure his seat as Mayor of San Antonio.
