Video to Boost Enrollment

Some projects are especially special, like the one we did with the University of the Incarnate Word and it’s Brainpower Connection. So when Dr. David M. Jurenovich, UIW vice president, called on us recently to help one of the Brainpower schools, we jumped right on it. Every one of the Brainpower schools had enrollment issues before Jurenovich and the UIW team, under then president Louis Agnese, took over their marketing. When you have a quality product and need to get the word out, nothing tells your story better than video.

Catholic education is a tried-and-true product. It’s limited only by cost, because it is not funded by taxes. But people who can find a way, often choose the personal attention of faith-based education. And many people simply haven’t considered it as an option.

So, the Bauhaus team got together with Dr. Jurenovich to plan a social media campaign that would highlight the strengths of St. Peter Prince of the Apostles Catholic School. Those include the faith-based education which instills values in the kindergarten through eighth-grade students. St. Peter’s strengths also include safety, small classes, high educational standards, a committed community support system, and an excellent return on investment. Students moving on from St. Peters, whether to another private school or to public schools, are well-prepared and excel in their future academic pursuits.

Included in the short videos are various stakeholders in St. Peter’s School, including Fr. Jorge Campos-Covarrubias, then-principal Gabriel Duarte, teacher Sara Edgington, and parents Bess Zowarka and Luinda Combs. Each talked about the school from their own perspective as participants at various levels in the St. Peters community.

The spots are going out on social media this week, hoping to reach just a few more people who would like to enroll their kids at St. Peters. You can view the spots at the link below. Feel free to share them. Maybe you can help make these messages go viral!